What Gabarit Labs is
The layer where the brand gets defined, collections get planned, and the launch gets run.
- Brand definition and positioning
- Collection strategy and economics
- Pitch deck and launch plan
- Ongoing brand management
The strategic layer fashion founders never had.
Define the brand. Plan the collections. Model the economics. Run the launch. Built as a workflow, with an AI mentor that holds the thread.
Try Mentor · free
Four messages, five minutes.
- Your archetype, first move, real risks.
- Free toolkit, tuned to your archetype.
Four messages. Free toolkit at the end. No signup required.
Your reading
Innovator
Material-led, design-first.
Your first move, the real risks, and the toolkit. Drop your name and email — we'll send everything.
Your first move
What to watch for
Toolkit on its way to .
Next step
Mentor builds the rest with you — brand, collections, economics, launch. Founding cohort: $75/month, rate locked for the life of the membership.
The category
A strategic layer, not a production tool.
Fashion founders have plenty of tools for making clothes. None for building the brand around them. That's the gap Gabarit Labs fills.
What Gabarit Labs is not
A production system. Tech packs, mills, and samples live in tools built for that work.
- Not a tech pack tool
- Not mill or factory management
- Not e-commerce or inventory
- Not a replacement for craft
The platform
Define it. Build it. Keep it sharp.
Six capabilities. Three to launch the brand. Three to keep it true across every collection that follows.
Foundation
01
Define the brand
Archetype, positioning, voice. The spine every decision gets compared against.
02
Plan the collection
Architecture, hierarchy, the through-line between pieces. What the line says — and what it doesn't.
03
Run the launch
Pitch deck, GTM plan, 90–180 day launch sequence. Investors, partners, press, first sales.
Ongoing
04
Model the economics
Unit economics, collection P&L, pricing, margins. Kept in sync as things shift.
05
Maintain the brand
Every collection and campaign tested against the brand definition. Drift caught early.
06
Reposition when needed
Markets shift. Customers evolve. Reposition deliberately, with the work captured.
Membership
Four ways in.
Standard
$95
/ month
The full platform. Define the brand, plan the collections, model the economics, run the launch. Ongoing brand management built in. The standard rate when membership opens broadly.
Not yet available
Opens after the founding cohort
Founding
$75
/ month, locked forever
Same scope as Standard, founding-cohort rate. The price locks for life. Closes when the cohort closes.
Available now
Start trial →
Atelier
$250
/ month
Brand-tuned Mentor. Mill fit scorecard. NDA rooms. First access to new features. Application only.
By application
Apply →
Boutique
$3,000
/ month
Atelier, for the team. Up to ten users. Direct consultation. Application only.
By application
Apply →
Or start free
Take the toolkit. No commitment.
Three archetypes, drawn from twelve fashion founders. Pick yours, we'll send the working documents. About the framework →